The Impacts of Humor and Negative Appeals on the Campaign Ads Effectiveness: An Eye-Tracking Approach
碩士 === 輔仁大學 === 心理學系 === 103 === The purpose of this study is to discuss the negative appeals (attack / comparison) and humor appeals (humor / non-humorous) effect on the campaign ads. Application of eye-tracking technology to measure the attention of participants. In study, total of 68 study partic...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8x6kfe |