The Influence of Supply Chain and Customer Orientation on Product Lean Launch in the High-Tech Manufacturing Industry
博士 === 輔仁大學 === 商學研究所博士班 === 103 === During the past 20 years, most new product literature has focused on new product development (NPD) and product innovation. Only a few product launches have been discussed in specific fields.The purpose of this study is to fill the gaps in previous literature...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24791710141594519159 |