The Influences of Storytelling Marketing, Brand Awareness and Humorous Advertising on the Brand Attitude
碩士 === 輔仁大學 === 國際經營管理碩士學位學程 === 103 === The purpose of this research is to discuss the influence of different types of storytelling marketing advertising (with storytelling marketing/ without storytelling marketing) and different types of humorous advertising (with humor appeal/ without humor appea...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99776051644593241897 |