Study on the impact of advertising on media channel differentiation
碩士 === 輔仁大學 === 經濟學系碩士班 === 103 === This thesis studies the program type of a media channel which is described by a program characteristic of a spatial model. The horizontal differentiation between different channels shows the diversity of program channels. My conclusion is that under free competiti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04258789929264985262 |