A Study of Consumer Preference for Female Facial Masks

碩士 === 輔仁大學 === 統計資訊學系應用統計碩士班 === 103 === This paper examines how product features, prices and distribution channels affect female consumer preference combination when selecting facial masks. The study is conducted by using purposive sampling of female consumers based on professional opinion of fac...

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Bibliographic Details
Main Authors: Hsin-Yi Chiu, 邱昕頤
Other Authors: Pei-San Liao
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/32156174521326061749