The Study on the Influence of Authenticity on Style Aesthetics, Emotional Experience and Brand Loyalty- Take YUAN Soap for Example
碩士 === 輔仁大學 === 織品服裝學系碩士班 === 102 === The purpose of this study is to explore and describe the authenticity and brand loyalty in the market of YUAN soap business and draw the relationship between the authenticity and brand loyalty of using YUAN soap when purchasing. The objectives of this study are...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20065915107392757826 |