The Effect Of Different Lucky Product Types On Inaction Inertia In Different Situations
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 103 === Promotion has been an important way for many firms to increase sales volume. However, there is too much promotional information for consumers to catch. Sometimes consumers may miss the best buy opportunity and later meet the second similar but not best opport...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18018325031596006166 |