The Effects of Lucky Appeal Strength on Consumer Responses toward Lucky Products.
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 103 === Superstition is closely linked to our daily life. People also rely on superstitious behaviors to eliminate anxiety or get through the hard time. Using or carrying lucky products is a common superstitious behavior. Many firms apply superstitious marketing f...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82573369375012599919 |