Understanding the Effects of Hotel’s Green Marketing on Green Brand Image and Green Behavioral Intention
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 103 === This study examines the effect of green practices in the hotel on green brand image and green behavioral intention. A survey of 327 Taiwanese hotel customers showed that implementing three aspects of green practices (technical solutions, behavioral modification...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97772939325856935435 |