A Study of Service Marketing of Wedding Planner in Taiwan

碩士 === 輔仁大學 === 品牌與時尚經營管理碩士學位學程 === 103 === In 2014, the service sector accounted for 64.1% of GDP and 58.9% of the total labor force was hired in Taiwan. Wedding planner industry also falls into service sector category. Nowadays, a professional wedding planner has been accepted gradually by the Ta...

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Bibliographic Details
Main Authors: Penny Yong Chen Chen, 楊程程
Other Authors: Prof. Su-Lee Tsai
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/86609415589411425181