Harnessing the Benefits of Big Data in Retail Industry: Advice to SMEs

碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 103 === The term “Big Data” is a commonly used buzzword these days. In this new era of Industry 4.0, an increasing number of companies become Internet savvy, and recognize how Big Data and the related data science leads to competitive advantage. Ever since the r...

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Bibliographic Details
Main Authors: Dora Liskai, 李思楷
Other Authors: Shang-Chia, Liu
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/68791752622570046326