Agent’s Operation Strategies with International Brand Strength and Local Resources - The Case of DAIKIN-Hotai’s Agency
碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 103 === For running business, brand management dedicates to its long-term efforts. When an enterprise goes into global market, it is a very difficultchallenge to know how to use their own brand’s advantage to cooperate with the agents of local market to make use...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m9qhuh |