Factors Influence Consumers'TV Shopping Behavior

碩士 === 華梵大學 === 工業工程與經營資訊學系碩士班 === 103 === Nowadays, consumers are usually busy office workers. Because of the rising product prices, most of the consumers prefer budget-conscious ways while purchasing goods. Hence, how to appropriately sale products to consumers with valid promotions and convenienc...

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Bibliographic Details
Main Authors: Yi Hung Chung, 鍾宜宏
Other Authors: Cheng Ling Tai
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/09356891835825112680