The Relationship among Smartphone’s Brand Image, Perceived Value, Word-of-Mouth, Product Knowiledge, Price Recognized, and Purchase Intension-iPhone as an Example
碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 103 === In recent years, smart phone has been integrated into people's daily lives because of its powerful application scalability. With the popularity of smart phones, various mobile phone manufacturers continue to introduce new products for every year or ever...
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7er8kf |