The Research of Management for Restaurant Chain Industry from the Perspectives of Service Innovation and Ansoff Matrix- A Case Study of A Company
碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 103 === In recent years, the overall service industry in Taiwan, supported by the Government policies, has flourished. And many domestic restaurant chains are dramatically mushrooming, with many of these food and beverage companies entering the international market. D...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3r5kn9 |