Impacts of Brand Image、Product Involvement、Perceived Value on Customer Loyalty- An Example of Coffee Chain Stores
碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 103 === With the development of coffee drinking habits and the emergence of inexpensive coffee, people are gradually getting used to drinking coffee instead of drinking tea in Taiwan. Although it is obvious that convenience stores has the absolute advantages of conve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yy32z3 |