The Relationship between the Origin Country of Brand、Celebrity Endorsement And Consumers’ Purchase Intention
碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 103 === Under the tide of globalization of markets, business activity has crossed the barriers of space, no longer blocking the national and cultural boundaries, while a profound influence on our lives and change our values. The brand in the minds of consumers occupy...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kx3428 |