A study of consumer intention to use Mobile Banking
碩士 === 華夏科技大學 === 資訊科技與管理研究所碩士在職專班 === 103 === Promoting mobile banking in Taiwan financed institutions has become one of the most important strategies to enhance the competitiveness and marketing channels mobile banking. Many studies use Technology Acceptance Model (TAM) to investigate consumer a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45203676702340365453 |