MOTIVATION, PERCEPTION AND INTENTION TO PURCHASE IN PERFUME BUSINESS: THE CASE OF CONSUMERS IN HANOI, VIETNAM
碩士 === 義守大學 === 企業管理學系 === 103 === The study was to investigate the perfume consumers’ purchasing behavior and its association with motivation and perception in Hanoi. Data for this study was obtained through self-administered using convenience sampling. A total of 195 usable samples were collected...
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| Format: | Others |
| Language: | en_US |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g27wgd |