A Study on the Fast Food Consumption Behavior of High School Students in Kaohsuing City
碩士 === 義守大學 === 資訊管理學系 === 103 === The purpose of this study is to investigate the high school students’ consumption behavior of fast food in Kaohsiung City. The study is conducted on the basis of EKB Model, Kotler consumer behavior model, and Ward’s Consumer Socialization Theory. This study used t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61537204810195653283 |