A Study on the Influence of Promotion of Low Cost Carrier and Perceived Risks of Customers on Satisfaction

碩士 === 義守大學 === 管理碩博士班 === 103 === Low cost carrier is the trend of the development of Asian aviation industry and it is also market segmentation. After the launch of the airlines to Taipei in succession by Jetsatr and Airasia, customers in Taiwan have another choice of operation style to select air...

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Bibliographic Details
Main Authors: Chi-Feng Chang, 張吉豐
Other Authors: Dong-Jenn Yang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/j45h67