Factors Affecting Vietnamese Gamers’ Loyalty

碩士 === 義守大學 === 管理碩博士班 === 103 === The online game market is skyrocketing in Vietnam despite the fact that online games are only introduced to Vietnamese people in the recent years. However, as this industry is quite new in Vietnam, there are few intensive studies conducted to provide insights of th...

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Bibliographic Details
Main Authors: Ngo Ha Loc, 吳何綠
Other Authors: Heidi Chang
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/49002971568882791467