The Effects of Brand Image and Service Quality on Customer Satisfaction and Loyalty-A case Study on EDA-Bus Traffic Company

碩士 === 義守大學 === 管理碩博士班 === 103 === Kaohsiung MRT has now completed two routes, and rapid transit networks are gradually completed.It inevitably bringsconsiderableimpacts to the business of sevenexisting passenger transport company. In the situation of competition and cooperation, the managers keepde...

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Bibliographic Details
Main Authors: Yu-Chen Huang, 黃羽蓁
Other Authors: Ming-chi Tsai
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/x662pe