An Importance-Performance Analysis on Service Quality: An Empirical Case of Intercity Bus Service
碩士 === 景文科技大學 === 旅遊管理系觀光與餐旅管理碩士班 === 103 === The purpose of this study is to investigate travelers’ perceived importance and performance of intercity bus service quality in Taiwan by using an importance-performance analysis (IPA) method. Previous studies concerning IPA of service quality have ident...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/cbvxan |