The Influence of Promotion and Impulsive Personality on Impulse Buying–A Case of ACG Event Customers
碩士 === 崑山科技大學 === 企業管理研究所 === 103 === Because of the increasing scale of Anime-Comics-Games (ACG) events, more organizations and local governments would like to hold related events for economic benefits. In order to investigate the relationships on p impulse personality, promotion and impulse buying...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56779193752357511028 |