Exploring the Brand Image and Service Innovation about GPS Dispatch Taxi
碩士 === 崑山科技大學 === 企業管理研究所 === 103 === Abstract To explore how “brand image” and “service innovation” could improve the business operation and development of GPS Dispatch Taxi. Focus group interviews with existing customers, contracted partners, and in-depth interviews with potential major customers,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23835013645967184913 |