The effect of media messages and advertising on the performance of acquisition
碩士 === 國立高雄應用科技大學 === 企業管理系 === 103 === By focusing on the period of 2000~2010 of the listed companies in the USA,this studyused the logistic regression to explore wehether companies will release good news before M&A, and adopted the multiple regression to analyze wehether the positive media mes...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7nkm7k |