The factors of the willingness to buy private brands – A case study of Taiwan Wastons
碩士 === 國立高雄應用科技大學 === 企業管理系 === 103 === Chain drug store retailer channel more emphasis on the importance of cultivating its own brand of products items. Because not only to consolidate its own brand consumer loyalty to the store, but also to strengthen brand leadership position, and increase profi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/6db675 |