The Effect of Corporate Image, Trust and Perceived Risks on Online Banking Customer's Loyalty
碩士 === 國立高雄應用科技大學 === 財富與稅務管理系 === 103 === With the rise of e-commerce due to the popularity of the Internet, financial firms use the Internet to provide online banking services. Therefore, this research to study the influencing factors of the online banking customers’ attitude. The results provide...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23677095330219382099 |