The Moderating Role of Cute Food on The Effects of Food Type and Mood on Consumption
碩士 === 國立高雄應用科技大學 === 國際企業研究所 === 103 === The present study uses experimental design to investigate the moderating effects of food shape (neutral shape vs. cute shape) on the influence of food category (virtue vs. vice) and moods (happy vs. sad) on consumption. Thus, 2x2x2 factorial design was condu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30239661544640893904 |