Inside the Game? The Influence of Advergames Engagement on Mental Simulation and Advertisement Effect of Mobile Advergames
碩士 === 國立高雄應用科技大學 === 國際企業研究所 === 103 === Mobile marketing prevailed over the world because of the smart phone developing in recent years. Lots of stores owner designed exclusive brand and product’s App to deliver information to customer by interacting in games, the interaction was known as enga...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p3skms |