Factors influencing customer further interesting to engage in co-creation and word-of-mouth- Base on S-O-R theory
碩士 === 國立高雄應用科技大學 === 資訊管理研究所碩士班 === 103 === With the increasing global competition and innovation, companies must find a way to stay competitive. How to make customers share their ideas and knowledge willingly is a problem and a challenge to many companies. Social media offers many opportunity for...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4ygakd |