Antecedents of Parents' Word-of-Mouth —Take an Elementary School in Kaohsiung as an Example

碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 103 === In the past, many studies have focused on the factors affecting word-of-mouth. However, a more complete structure in this respect has not been proposed yet. In this study, it aims to explore the effect of the variables such as innovation management a...

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Bibliographic Details
Main Authors: Yen-Hsueh Chen, 陳燕雪
Other Authors: Chung-Yu Wang
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/7r3389