Advertising, Reach System Evolution and Business Performance: A Case Study from a Pharmaceutical Company in Taiwan

碩士 === 國立高雄應用科技大學 === 國際企業系碩士在職專班 === 103 === In longterm the brokers or agents supply drugs and goods to traditional drugstore in Taiwan. In normal agents will choose area broker to take care daily operation to reduce complex cost of human resources and simplify operation but it’s not easy to contr...

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Bibliographic Details
Main Authors: Jean Yu, 于淑君
Other Authors: Jen-Yao Lee
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/4pn2c5