Store images, purchasing decision factors and the impact of purchasing intention-Take hardware stores in Kaohsiung for example
碩士 === 國立高雄應用科技大學 === 財富與稅務管理系碩士在職專班 === 103 === The research is mainly to discuss the influence of store image and purchase decision factors on customer satisfaction and repurchase intension. The questionnaires were issued to customers in the department store in Kaohsiung and have 204 effective res...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q79n69 |