Investigate the Relationship of Banking Services, Corporate Image and Customer Satisfaction -The Case Study of Taishin Bank's Customers and Standard Chartered Bank's Customers
碩士 === 國立高雄應用科技大學 === 財富與稅務管理系碩士在職專班 === 103 === This study is toinvestigateTaishin Bank and Standard Chartered Bank in wealth management service quality and corporate image to affect the relationship between customer satisfaction.From the customer's perspective angle, to find factors that can...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/796n9z |