An Empirical Study of Customers’ Loyalty and Repurchase Intention toward B2C E-commerce – The Case in Vietnam
碩士 === 國立高雄應用科技大學 === 製造與管理外國學生碩士專班 === 103 === B2C E-commerce is a rapidly expanding sector all over the world, and of course Vietnam is no exception. According to many e-business researchers all around the world, with a population of 80 million people, Vietnam is one of Asia’s sleeping giants in t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57479004724335043935 |