A study of the impact of relationship marketing tactics on customer loyalty - Case study of Vietnam’s telecommunication service market

碩士 === 國立高雄應用科技大學 === 製造與管理外國學生碩士專班 === 103 === Abstract Telecommunication industry is increasingly playing a very important part in the economic development of every nation, especially towards a developing country like Vietnam. This study attempts to identify the main factors in relationship market...

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Bibliographic Details
Main Authors: Tran Thi Thanh Hien, 陳氏清賢
Other Authors: Ying-Fang Huang
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/sm7256