A Content Analysis of Prime Time TV Commercial in VietNam

碩士 === 國立高雄應用科技大學 === 製造與管理外國學生碩士專班 === 103 === In VietNam, TV advertisement industry is an important part to develop economic. Advertising on television VietNam with 20 years of development and achieved great success. Advertising is the best way for businesses introduce the product to consumers, in...

Full description

Bibliographic Details
Main Authors: Tran Thi Thu Hien, 陳氏秋賢
Other Authors: 余銘忠教授
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/84072649474331868376