A Content Analysis of Prime Time TV Commercial in VietNam

• Main Authors: Tran Thi Thu Hien, 陳氏秋賢
• Other Authors: 余銘忠教授
• Format: Others
• Language: en_US
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/84072649474331868376

碩士 === 國立高雄應用科技大學 === 製造與管理外國學生碩士專班 === 103 === In VietNam, TV advertisement industry is an important part to develop economic. Advertising on television VietNam with 20 years of development and achieved great success. Advertising is the best way for businesses introduce the product to consumers, increase revenue, but also help enhance the reputation and image of business. The importance of factor in advertising has got wide recognition by many researchers and practitioner, systematic research to factors advertising and how it relates to ad effectiveness. As such, this study is to help for broadcaster reality current of advertising and have trend to improve the advertising. The data will be collected by questionnaire and use SPSS software for analyzing statistics such as sample factor analysis, correlation, reliability, multiple linear regressions and four hypotheses. This study only contributes in VietNam Advertising Company to evaluate factors of advertising having impact on the effectiveness of advertising. Thus, it will help VietNam Advertising Company to get new plan to develop. The factors of TV commercial will be briefed and analyzed by the investigation in A VietNam Advertising Company. Some recommendations will be mentioned to improve the effectiveness of advertising.