Evaluation of Smartphone Feature Preference by Multi-Criteria Decision Making Approach

碩士 === 國立高雄應用科技大學 === 製造與管理外國學生碩士專班 === 103 === With the popularity of smartphone, the market becomes more and more competitive recently. In order to win the battle, companies must find the right product strategies to attractive customers. This research aims to study the customers' preferences...

Full description

Bibliographic Details
Main Authors: Faith Ho, 何欣
Other Authors: Wang, Chia-Nan
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/79808930050754716254