Taiwan Tea Consumers Motivation Influence on Purchase Intention: A Case Study of Kaohsiung City
碩士 === 高苑科技大學 === 經營管理研究所 === 103 === The purpose of this study is to analyze the Taiwan tea consumers motivation and purchase intention, and to explore the impact of tea motivation on purchase intention. The study carried out by way of questionnaire, statistical analysis methods used for reliabilit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h3nvsv |