A Study on Consumer’s Behavioral Intention to Purchase Long-Term Care Insurance

碩士 === 高苑科技大學 === 經營管理研究所 === 103 === Family care burden is getting heavier and heavier because the problem of the population aging and the low birth rate. So we have to face the dilemma that nobody can take care of us when we are in the elderly disability. Therefore this study uses the Theory of...

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Bibliographic Details
Main Authors: LIN, SHU-YUAN, 林淑媛
Other Authors: 林錦郎
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/50646200519475285837