The Relationship among Brand Image, Perceived Quality, Perceived Value, Customer Satisfaction and Repurchase Intention - An Empirical Study of Smart phone

碩士 === 高苑科技大學 === 經營管理研究所 === 103 === After Apple announced that they would enter telecommunication industry with iPhone 3G in 2008, smartphones which provide diversity personal service have opened another time trend. Upon the development of mobile device and mobile application, the whole world is f...

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Bibliographic Details
Main Authors: Chang Ying Yueh, 張瑩玥
Other Authors: Ding Keng Sheng
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/17190078484320813712