A Study on the Relationship among Brand Image, Service Quality and Purchase Intention- Perceived Value as Mediating Variable

碩士 === 高苑科技大學 === 經營管理研究所 === 103 === As the standard of living rises among most Taiwanese, their demands on Looks Maintenance and healthcares have greatly increased also. Though chained drugstore has been a booming business for many years; however, in recent years, a new form of drugstore has emerg...

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Bibliographic Details
Main Authors: Huang Li-Chin, 黃麗瑾
Other Authors: 丁鏗升
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/gt4au8