A study of the influences of brands' images, reputation, and commercial on the consumers of the 5th and 6th graders for purchasing smart phones.
碩士 === 高苑科技大學 === 經營管理研究所 === 103 === Although Students of fifth and sixth grade in elementary schools do not have economical and lawful autonomy for buying smartphones, they indeed influence parents’ buying behavior. It is because parents usually follow students’ purchase intention to make choices....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7mm5bf |