The Relationship among Promotions, Service Quality , Perceived Valueand Purchase Intention - An Empirical Study of the Chained Drug Store
碩士 === 高苑科技大學 === 經營管理研究所 === 103 === As the consumption pattern changes, chained drug stores which combine pharmacies and cosmetic store are popular in Taiwan. Recently, chained drug stores have taken its place in retail markets. In the highly competitive market, in order to boost sales, service pr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8z8cx7 |