The Relationship among Consumer Life Style, Advertising Appeals , the Advertising Effects and Purchase Intention - An Empirical Study of Smart phone
碩士 === 高苑科技大學 === 經營管理研究所 === 103 === Following with the highly developed technology, smartphones which combine the concept of cell phones and「Personal Digital Assistant(PDA)」have become the most attractive products. There are many factors that will influence consumers’ purchase intention; however,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6yjs6e |