The Relationship among Service Quality,Perceived Value and Purchase Intention-An Empirical Study of Interet shopping platform
碩士 === 高苑科技大學 === 經營管理研究所 === 103 === Abstract In Taiwan, as more and more people use internet in recent years, the increase of the population of internet shopping is phenomenal. The potential benefits from the market of internet shopping is foreseen, thus, in order to enhance the competitive stren...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/k9pv9v |