The study of perception value, consumer product involvement and purchasing intention of online group-buying-Taking organic food as example
碩士 === 高苑科技大學 === 經營管理研究所 === 103 === With the rise of health care of consumers and the problems of food safety in recent years, consumers do not know how to choose Safe food. Therefore, the organic food which has certification of organic agencies becomes the best tendency for consumers to choose. M...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9cy5a2 |